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How To Choose Your Niche Market

Friday, March 25th, 2011

How To Choose Your Niche Market

Last time, we showed you ‘why’ you should focus on a niche product market rather than trying to build an internet superstore selling anything and everything.

This week, you’ll learn ‘how’ to choose your niche market and then proceed to start your business from there.

When choosing your niche product market, you’ll first want to consider all of your options in a general sense. The top selling product categories on the internet are:

1.Books
2.Computer Hardware
3.Computer Software
4.Apparel
5.Toys/Video Games
6.Videos DVD’s
7.Health and Beauty
8.Consumer Electronics
9.Music
10.Jewelry
11.Office Supplies
12.Linens/Home Décor
13.Flowers
14.Sporting Goods
15.Footwear
16.Small Appliances
17.Tools and Garden
18.Gifts

However, keep in mind that these are all general product categories and are far too large to build internet storefronts based upon the entire general category.

Yet first, you would have to choose a general category based upon, not only profitability and popularity, but also according to your own interests and enjoyment in order to know which direction you’ll be heading from here.

Ask yourself, what interest you the most? Which products do you feel you would enjoy learning more about and selling? If you enjoy reading books and then sell books to a specific niche market. If you enjoy computers then sell computers.

If you’re into fashion then sell clothing. If you’re into video games then sell video games and video game consoles. If you love watching movies then sell DVD’s. If you love jewelry. Sell what you love and enjoy, and then money will follow.

And although profitability and popularity are both important factors, business owners who focus on selling products which interest them personally do much better financially than those who sell products just for the sake of profit.

Furthermore, according to research, choosing a niche market based upon what you feel you would enjoy selling and may have a special interest in would most likely bring you more success.

Now, since the top selling categories are much to vast to sell every product in those categories, you will be much better off choosing a niche market within your chosen product category and then build your internet storefront business accordingly.

Take books for example; Instead of trying to build a internet superstore selling all books, you would be much better off choosing a sub-niche from the book category such as; books on writing books, computer books, clothing and fashion books, childrens books, business books, school books, educational books, finance books, real estate books, art books, home improvement books, internet business books, digital imaging books, web development books, books on specific hobbies and many many more sub categories.

Here’s another example with computer hardware and software products which continue to be one of the best selling product categories on the internet.

However, the never ending sub-categories, products and manufacturers would it make it impossible for you to build an internet superstore.

Therefore, you would be much better off focusing on one subcategory for your niche market. i.e. custom computers, custom laptops, or computer cases, digital cameras, digital imaging solutions, or mp3 players, CPU chips, storage solutions, memory, or mother boards, printers, printing solutions, projectors, system upgrades, HDTV’s, wireless technology products and many many more subcategories.

You can also sell products from subcategories within those very subcategories. For example, if you were to focus on selling digital cameras for you niche market then you could also offer photo printing solutions, photo editing software and more.

There are always subcategories for every subcategory. In the case with software, instead of selling all software programs, you could focus on selling software for a particular category which interest you the most i.e. business software, or accounting software, educational software, graphics software, or web development software, anti-virus software, communications software, Entertainment Software etc. The possibilities again, are endless.

With clothing, you could choose a specific clothing niche such as work clothing, uniforms, sleeping attire, business attire, urban clothing, exercise clothing, intimate clothing, baby clothing, pregnant womens clothing, footwear, accessories and many more.

With certain product categories, subcategories may become fewer, thus easier to pursue. For example, with jewelry, you could specialize in yellow gold, or white gold or sterling silver, precious stones, diamonds, rubies, sapphires, and/or semi precious stones and then branch off from there.

It it also possible to join product categories as well. For example, If you were selling digital cameras or video editing hardware and software on your internet storefront then you could also sell digital photography books or videography books.

Again, as you can see, the possibilities are endless. You can find many subcategories within the main product categories and even subcategories within subcategories. Now all you have to do is choose which product category you want to explore and then dive into subcategories from there.

When choosing your niche market, just remember to place your own personal interest and enjoyment first, profitability and popularity next but not last. If you can work hard and still manage to enjoy and believe in the products you’re selling, then as they say, ‘the money will follow.’

Indian Womenswear Market

Saturday, February 5th, 2011

Indian Womenswear Market

Indian Womenswear Market

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Home Page > Shopping > Clothing > Indian Womenswear Market

Indian Womenswear Market

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Posted: Jan 05, 2011 |Comments: 0
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The beauty of a woman lies in her graceful charm, and it is the desire of every woman to look gorgeous without losing the essence of what makes her uniquely attractive. A right kind of apparel enhances her beauty and makes her look presentable. Womenswear is more complicated comparatively with menswear. Its trends are capricious and keep changing constantly and swiftly in every season in design, fabric, color, and style, whereas, men’s wear trends evolve slowly with predictable changes.

Womenswear Market Scenario:

Indian Womenswear market is going through a phase of renovation. Total value of Womenswear market is estimated to be around Rs. 37,000 crore during 2007. It further indicates a positive growth rate of 14% a year, for the next five years reaching Rs. 61,000 crore by 2010. With the increasing number of working women, and simultaneously; the amount of their disposable incomes, womenswear market has taken a new dimension with the entry of many new as well as foreign brands. Consistent changes in fads, increasing information and knowledge of dressing sense due to media exposure, have also supplemented to the metamorphosis. With more women coming into spotlight now, they seek to dress well, look presentable and also prefer to buy branded clothing. Thus this segment of the apparel market has ample growth opportunities, as the market still remains untapped with only a few notable brands.

Womenswear includes both intimate wear and outerwear. Main categories are suits and coats, T-shirts, jumpers, tops, jackets, skirts, blouses, sweaters, and sweatshirts. Ethnic Indian wears like salwar suits also add to it. As the number of working women increase, market for fusion wear and western wear are likely to grow simultaneously.

Prominent Womenswear Brands:

Indian retailers believe that womenswear and lingerie are the two categories that have a potential market and new brands can be introduced frequently. Branded wears for women is having an encouraging conversion rate of 60% on large store formats. Many manufacturers who were initially concentrating only on men’s wear have started to focus more on the formal wears for women. Their main targets are working women in the age group, 22-40. Raymond has established its womenswear brand through its flagship brand ‘Park Avenue’, and its casual wear with the label ‘Color Plus’. It is targeting to achieve 25% of the share in womenswear market estimating a revenue of Rs.400 crore by 2010. Premium labels such as Allen Solly, Esprit, and Mango have a solid market. Indian Terrain, with an intention to refocus its business has expanded its portfolio by including womenswear in its collection.

Lingerie market is also seeing a rosy future in India. Organized players will comprise 40% of the total lingerie market by 2009. Branded intimate wear ‘Jockey’ registered a 50% growth for womenswear during the first half of 2007, comparatively with a 30% growth in the menswear segment. French brand ‘Etam’, and Italian ‘La Perla’ have already made their Indian debut.

With organized retail structure gaining much more importance and new malls springing up, potential for branded wears foresee a lucrative market. Women like to look and feel attractive in the clothing she wears. With more and more women coming out of their shells for work, their challenging job environment, and women involving in jobs requiring long-haul travel, more requirements is felt for western wears. Retailers have to take care of providing a more conducive environment as they like to shop in privacy. With all positive aspects retail market for womenswear will witness a cut-throat competition in the forthcoming years with every retailer fighting for a slice in the pie.

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Article Tags:
indian womens wear market forecast, indian women wear market by 2010, prominent womens wear brands, womenswear market scenario

Chico’s FAS Inc – SWOT Analysis – Market Research Reports On Aarkstore Enterprise

Wednesday, September 1st, 2010

Chico’s FAS Inc – SWOT Analysis – Market Research Reports On Aarkstore Enterprise

Chico’s FAS Inc – SWOT Analysis company profile is the essential source for top-level company data and information. Chico’s FAS Inc – SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Chico’s FAS (Chico’s or “the company”) is a women’s specialty retailer which offers private branded, sophisticated, casual-to-dressy apparel, intimate apparel, complementary accessories and gift items. The company operates through boutiques throughout the US and via direct-to-consumer channels. Chico’s primarily operates in the US where it is headquartered in Fort Myers, Florida and employs about 16,400 people of which 11,480 are part-time employees. The company recorded revenues of ,713.2 million during the financial year ended January 2010 (FY2010), an increase of 8.3% over 2009. The operating profit of the company was 8.2 million in FY2010, compared to an operating loss of .6 million in 2009. The net profit was .6 million in FY2010, compared to a net loss of .1 million in 2009.

Scope of the Report

- Provides all the crucial information on Chico’s FAS Inc required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Chico’s FAS Inc in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Chico’s FAS Inc
-Data is supplemented with details on Chico’s FAS Inc history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Chico’s FAS Inc

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available

Table of Contents :
SWOT COMPANY PROFILE: Chico’s FAS Inc
Key Facts: Chico’s FAS Inc
Company Overview: Chico’s FAS Inc
Business Description: Chico’s FAS Inc
Company History: Chico’s FAS Inc
Key Employees: Chico’s FAS Inc
Key Employee Biographies: Chico’s FAS Inc
Products & Services Listing: Chico’s FAS Inc
Products & Services Analysis: Chico’s FAS Inc
SWOT analysis: Chico’s FAS Inc
*Strengths: Chico’s FAS Inc
*Weaknesses: Chico’s FAS Inc
*Opportunities: Chico’s FAS Inc
*Threats: Chico’s FAS Inc
Company View: Chico’s FAS Inc
Top Competitors: Chico’s FAS Inc
Location and Subsidiary: Chico’s FAS Inc
*Head Office: Chico’s FAS Inc
*Other Locations and Subsidiaries: Chico’s FAS Inc

For more information please visit :

http://www.aarkstore.com/reports/Chico-s-FAS-Inc-SWOT-Analysis-51647.html

Chinese Lingerie and Intimate Wear Industry Market Overview

Friday, July 2nd, 2010

Chinese Lingerie and Intimate Wear Industry Market Overview

Lingerie industry is in a state of intense competition. Fashionable and price friendly lingerie’s are sold by the manufacturers while global brands are looking for new markets. International specialty brands are at their wings; seeking entry into emerging markets for future growth. Current global market for lingerie’s rose by 2.6% to .92 billion USD from 2004 to 2007, while clothing prices dropped down by 4%. China, as an emerging market has seen a growth rate of 8.1% during the same time. Fast fashion retailers are now offering fashionable intimate apparels at lower prices and are undertaking hardcore marketing efforts to sustain their brand image in China. On the other hand, China itself is a major exporter of apparels to the global market at competitive prices.

Chinese Lingerie Market:

Chinese lingerie market is a dynamic sector. Their market structure is composed of many national and international brands, and intimate apparels are brought in by many countries; names unknown to the consumer.

The country’s lingerie market is a fast moving one, and there is a drastic change during the recent past. The lingerie market is estimated to be of a total value of 2 billion euros, and industry experts predict a further positive increase of 20% every year. The country is the third largest for luxury consumption, and is assumed by the market leaders to catch up with the position of Japan in the next 10 years. China is a key player in fabric industry, having good potential for creation and consumption. Major lingerie players in China have reassessed their market positions, and are now closing the knowledge gap to become ‘low cost’ producers.

Integral Apparel in the Wardrobe of Chinese Women:

As Chinese lingerie manufacturers eye the global market, rest of the world eyes China. Shanghai is in the forefront of the lingerie boom. Lingerie is progressively becoming one desirable item in the wardrobe of Chinese women. A survey states that an average Chinese woman spends 8% of their fashion budget on lingerie annually. Though 8% appears to be meager, China is populated with 503 million women and the huge numbers are promising. From lavishness, luxury lingerie’s have now become a wardrobe necessity. A lingerie industry survey states that Chinese population consists of more than 200 million women in the age limit of using lingerie, the annual consumption would go beyond 600 million pieces, reaching a sales figure of 15 million RMB.

Exports-The Lacy Lingerie Race:

Encompassing promising prospects in the global market, lingerie industries in China are actively seeking opportunities to expand its domestic market overseas. On an average, the country exports around 4 billion pieces of lingerie; annually. They export intimate wears mainly to France, US, Japan, and Europe. Export of Chinese bras rose as high as 10.5 million; i.e., 93% after the EU ended a 40 year quota system. China enjoys a good market in US as a lingerie exporter. Its performance is on a high base capturing 25% of exports to US. Despite the restrictions on US exports to China, the communist giant is expected to become the third largest exporter to US. China, enfolded with continuous enhancement in technology, makes it a cost effective destination for other countries to have their production base offshore. China along with India is projected to increase its global market share by 0 million USD each in the next few years.

Leading Intimate Wear Hubs:

The city of Shenzhen is considered as the ‘fashion capital’ of China. It is a pedestal of domestic and foreign intimate wears, designing, R&D, and manufacturing of lingerie’s. The economic benefits acquired and the market size favor Shenzhen and draws continuous attention of the investors. Many popular brands sold in the global market are being exported from the Pearl River Delta, especially Shenzhen. The ‘Sun Hing Group’ who manufacture 70% of its lingerie accessories in Asia, the ‘YKK’, a fortune 500 company, and ‘Regina Miracle’ all have their manufacturing base in Shenzhen. The city has a perfectly formed industry chain starting from design to production, marketing, and sales both at the domestic and export level. A renowned lingerie brand has launched its outlet in Shenzhen especially because of its cluster effect which will enhance brand promotion and boost sales. Two of the popular Chinese lingerie brands come from Shenzhen, and almost 10 internationally reputed lingerie brands have their production base here. Topform, Calvin Klein, Triumph, Regina Miracle, and Victoria’s Secret are a few to name. Embry Form, Xusany, Venies, Ordifen etc are a few domestic brands, having their manufacturing facilities in Shenzhen and enjoy a nation wide reputation.

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U.S. Market for Women’s Intimate Apparel

Tuesday, June 15th, 2010

U.S. Market for Women’s Intimate Apparel

Chapter 1 Executive Summary

Scope and Methodology Market in Perspective Women’s Intimate Apparel Weathering the Storm U.S. Companies in the Market Slow and Steady Growth After Poor 2008 Factors Influencing the Market Luxury Segment Has Grown, But Faces Slowdown Economy, Housing, Oil Prices and Inflation are a Drag Online Sales Grow Despite a Struggling Economy Internet is Used for Purchasing and Research Continuing Retail Consolidation Innerwear as Outerwear Innerwear for Teens a Growing Sector Growth in Sexy Lingerie and Adult Novelties Plus-Size Lingerie Still Going Strong Intimate Apparel for Maternity, Mastectomy Sustainable Undies Part of an Environmentally Friendly Movement The Competitive Situation: War on Victoria’s Secret Limited Brands/Victoria’s Secret: Sales Down at Retailing Giant Maidenform: Sales of 7 Million in Everyday Undies Hanesbrands: Net Sales of .5 Billion in 2007 Warnaco: Net Revenues Approach .9 Billion in 2007 Fruit of the Loom: Net Revenues Nearly Billion in 2007 Manufacturing, Distribution and Retail Apparel Industry Is Concentrated Continuing Trend Toward Overseas Manufacturing Globalization of Apparel Retailing Apparel Retail Channels: Department Stores Still #1 Choice for Women General Merchandisers Still Dominant Key Intimate Apparel Retailers Wal-Mart: Bad Times are Good Target: Chip Chic JCPenney: Updating and Upscaling Victoria’s Secret: Competitors Take a Bite Out of Profits Frederick’s of Hollywood: Back From Bankruptcy The Consumer: What Do Women Want? One-Third of Women Shop at Department Stores Price is Important to Women of All Ages Affluent Women Are Cost-Conscious Too Younger Women Want Style, Older Women Want Comfort and Value Where Do They Shop? Playtex Bras Preferred for Comfort and Durability Olga Bras Command Highest Brand Loyalty Liz Claiborne Panties Rank Highest in Brand Loyalty Donna Karan #1 for Fashion and Non-Essential Purchases Opportunities Creating a Dynamic Retail Experience E-Commerce Will Grow at Slower, But Still Impressive Rate Continued Growth of Plus-Size Apparel Strong Growth in Sustainable Apparel Through 2012 Good Corporate Citizens Will Be Rewarded Intelligent Fabrics, Wearable Technology and Smart Bras

Chapter 2 The Market

Highlights Market Parameters Methodology Categories and Segments Apparel Essentials Sexy Lingerie Distribution and Retail Distribution Channels Retail Channels Mass Retail Specialty Retail Branded Merchandise The Consumer A Brief History of Women’s Intimate Apparel Who Wears Bras? Why Go Bra-less? Ways of Wearing (and Not Wearing) Underwear Intimate Apparel Product Definitions Bras Panties Shapewear Other Intimate Apparel Terms Types of Fabric Market Size and Growth Market in Perspective U.S. Apparel Sales Down in 2008 … … After Modest Growth in 2007 Women’s Intimate Apparel Weathering the Storm U.S. Companies in the Market U.S. Production Down Projected Sales of Billion by 2013 Factors Impacting Future Growth Luxury Segment Has Grown, But Faces Slowdown Effects of National Economy, Housing, Oil Prices, Inflation Declining Housing Prices Make Consumers Feel Poorer Rising Consumer Price Index is Bad News Consumer Confidence Down Consumers Postponing Purchases Online Activity a Boon, Not a Threat Online Sales Grow Despite a Struggling Economy Online Sales of Women’s Intimate Apparel Also Growing Top Website Destinations for Women’s Apparel Shoppers Victoria’s Secret Is Top Apparel Retailer on the Web Internet is 411 for Purchasing Decisions

For more information, kindly visit :

http://www.aarkstore.com/reports/U-S-Market-for-Women-s-Intimate-Apparel-12984.html

Posts Tagged ‘Market’

How To Choose Your Niche Market

Indian Womenswear Market

Chico’s FAS Inc – SWOT Analysis – Market Research Reports On Aarkstore Enterprise

Chinese Lingerie and Intimate Wear Industry Market Overview

U.S. Market for Women’s Intimate Apparel

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